The mission of the Arts of the Moving Image Certificate Program is to foster a critical understanding of the history, theory and technologies of motion picture and new media arts, while giving students the opportunities, tools and resources they would need to develop a career within the media industries, pursue graduate study in the field or become a media artist.
But whether or not their career ambitions lead them into media arts or the entertainment industry, our aspiration for all AMI certificate students is that they will emerge from their course of study as media literate citizens. In an information-centered world, where almost every career will require some degree of media creation and consumption, the capacity for critical analysis of media is an essential skill that our program is designed to develop.
The Arts of the Moving Image program provides students with the opportunity to study, analyze and produce works in film, photography, television and digital media. Courses are taught in both film studies and production.
Courses offered in film, video and digital studies include introduction to film, documentary film, film history, genre study, avant-garde filmmaking, national cinemas and new media.
Through production courses, students can gain expertise in a wide range of technologies, from analog film production and cell animation to digital new media production, motion graphics and 3-D animation. Our emphasis on teaching older analog technologies such as celluloid film production alongside with newer digital technologies is intended to foster an understanding of the historical trajectory of the cinema, just as it anticipates and helps shape the digital future.
Students also have the opportunity to gain professional experience in related industries through internships and through the Duke in Los Angeles Program.
Finally, we believe that there is a need for film studies (and in the general interest of promoting media literacy and cultural literacy) to supplement coursework and class screenings with a strong film and video exhibition program that makes available a range of historical and new works in a variety of genres and modes (narrative, documentary, experimental/avant-garde), from different national traditions.